Redefining the role of OOH in modern media
In the context of consumers being "overfed" by advertising in the digital environment, outdoor advertising (OOH) is gradually reasserting its important position in the integrated media strategy. From traditional billboards to LED and LCD screens in shopping malls, OOH not only carries branding but also promotes purchasing behavior when combined properly.
1. OOH is “on the rise” after a period of being overwhelmed by digitalization
As digital platforms become saturated and online advertising costs increase, many brands are returning to traditional advertising media, especially OOH. According to a PWC report (2024), the budget for OOH in Vietnam increased by 12% over the same period, in which the pharmaceutical, FMCG and real estate industries are the strongest investment groups.
OOH not only helps brands create strong visual coverage but also brings higher trust from consumers, thanks to its physical and frequent presence.
2. Which OOH form is the most effective?
Popular effective OOH forms include:
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- Billboard & Highway Pano: suitable for brands with large budgets, creating a strong impression at peak traffic routes.
- LCD – Frame at shopping malls: reaching consumers right at the shopping point, very suitable for consumer goods, food, mother & baby industries.
- Advertising on buses – taxis: optimizing frequency of appearance in urban areas, suitable for mass product groups.
- LED large screens in city centers: providing high coverage, easy to combine creative moving content.
3. The combination of OOH and Digital - An indispensable trend
Modern OOH is no longer "standing alone" but is integrated with digital to create a multi-touch journey. For example:
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- Consumers see billboards → search for products on Google
- Scan QR on LCD → receive online promotions
- Video running parallel on OOH & Facebook Ads → double brand recall
In fact, OOH + Digital combined campaigns have a 23% higher conversion rate than single ads.
4. Conclusion: OOH is not just "hanging a sign" - but a strategy
Outdoor advertising today is not just a "show" form but is becoming an important part of the brand strategy. In particular, when deployed synchronously, on the right channel - right location - right message, OOH brings:
✅ Strong brand recognition
✅ High consumer trust
✅ Support effective sales channels
Need advice on effective OOH implementation?
Hana Media - A professional unit in the field of outdoor advertising nationwide, accompanying hundreds of brands over the past 10 years.
🎯 Hana Media - Reputable & Effective OOH Advertising Solution. 📞 Hotline: 0974 856 722
