Strengthening brand coverage at major shopping touchpoints: GO! Thang Long - Hanoi, GO! Hai Duong, GO! Thai Nguyen
In June 2025, Hana Media is honored to be a strategic partner to deploy an outdoor advertising campaign for Bao Son Paradise Amusement Park at the GO! Shopping Center system in many northern provinces: Hanoi (GO! Thang Long), Hai Duong and Thai Nguyen.
This is a series of large outdoor billboards located at the frontage of shopping malls – areas with a high volume of shoppers and commuters every day. Eye-catching images and clear messages help Thien Duong Bao Son attract the attention of tens of thousands of potential customers, especially families with young children – the brand’s target customer group.
PROJECT INFORMATION:
● Client: Bao Son Paradise - The leading entertainment complex in the North
● Implementation location:
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- GO! Thang Long - Bac Tu Liem, Hanoi
- GO! Hai Duong - Vo Nguyen Giap Avenue, Hai Duong City
- GO! Thai Nguyen - Tan Lap Ward, Thai Nguyen City
● Form: Light box board
● Campaign duration: 3 months (summer peak)
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COMMUNICATION GOAL:
- Increase brand awareness of Thien Duong Bao Son in provinces surrounding Hanoi
- Attract a large number of domestic tourists in the summer of 2025
- Drive conversion from awareness to action: learn – book – experience
- Increase interaction with digital media channels such as Bao Son's fanpage and website.
SOLUTIONS FROM HANA MEDIA – OOH SOLUTIONS IN COMMERCIAL CENTERS NATIONWIDE
With the strength of covering the billboard system in large commercial centers nationwide, Hana Media has carefully selected the “golden” locations at the front of GO! – the intersection between the flow of shoppers and bustling inner-city traffic, to optimize the visual effectiveness and frequency of brand access.
“We are proud to accompany the leading entertainment brand in the North – Thien Duong Bao Son – on the journey to expand our customer base and affirm our position in the domestic market.” - Hana Media representative shared.
DO YOU ALSO WANT TO APPEAR AT GO! – VINCOM – AEON SHOPPING CENTERS NATIONWIDE?
Let Hana Media help your brand conquer customers right at the most vibrant shopping touchpoints in the country.
📞 Hotline: 0974 856 722
Website: www.hanamedia.vn
