Bo Phe Nam Ha, a long-standing pharmaceutical brand specializing in supporting the treatment of coughs and sore throats, has chosen to advertise on buses in Ho Chi Minh City to increase brand coverage and directly reach consumers in their daily lives.
1. Campaign objectives
✅ Increase brand awareness in the most populous urban area in Vietnam
✅ Convey the message about cough treatment - expectorant - lung tonic products to people in a close way
✅ Strengthen the image of traditional but still modern and friendly products
2. Scope of implementation
✅ Bus routes with high traffic in Ho Chi Minh City: from major bus stations Mien Dong, Mien Tay, Cho Lon bus stations, .... gateway to Dong Nai, Binh Duong ...
✅ Advertising form: diecut decal stickers - 2 sides of the vehicle
3. Results achieved
✅ More than 500,000 daily visits in Ho Chi Minh City
✅ High brand recall thanks to continuous frequency of appearance
✅ Effective support for pharmacy distribution systems & OTC channels
4. Implementation unit
Hana Media - Professional bus advertising implementation partner in Ho Chi Minh City and major cities, accompanying the pharmaceutical brand Bo Phe Nam Ha.
🎯 Hana Media - Reputable & Effective OOH Advertising Solution. 📞 Hotline: 0974 856 722
