MAGGI – AFFIRMING THE POSITION OF THE NATIONAL FOOD ON THE NATIONAL LCD SCREEN SYSTEM
Hana Media is proud to accompany the campaign to enhance brand recognition and expand coverage at the point of sale. Maggi (part of Nestlé Vietnam) has deployed advertising on the LCD screen system at GO! Shopping Center - a chain of shopping centers with wide coverage in major cities and provinces.
1. Campaign objectives
✅ Increase Maggi brand recognition and recall at the point of purchase
✅ Stimulate immediate purchase behavior through short, vivid video ads
✅ Effectively combine branding and direct retail support
2. Implementation locations
✅ GO! shopping mall chain nationwide: Hanoi, Ho Chi Minh City
✅ LCD screen location: entrance area, near cashier counter, food court and crowded hallway
3. LCD format
✅ Maggi brand TVC: 15s
✅ Animated clip instructing quick cooking with Maggi
✅ Broadcast frequency: average 240 times/day/screen
4. Results achieved
✅ Achieved more than 4 million direct accesses per month
✅ Increased brand recall rate at point of sale
✅ Contributed to promoting sales of Maggi spices in the supermarket system
5. Implementation unit
Hana Media - Partner implementing LCD screen communication campaign for Maggi at GO! system
🎯 Hana Media - Prestigious & Effective OOH Advertising Solution. 📞 Hotline: 0974 856 722
