TRI KHANG PHARMA – ACCOMPANYING THE SOLUTION FOR PEOPLE WITH GASTRIC REFLUX
In the market development strategy for high-end digestive products, Tri Khang Pharma has launched an OOH communication campaign for the product Marial - supporting the improvement of gastric reflux, emphasizing the European quality factor - clinically proven effectiveness.
1. Campaign objectives
✅ Increase Marial brand awareness at points of sale & on media channels
✅ Convey a clear product message: "No more reflux - Light stomach - Peace of mind every day"
✅ Support the sales team to expand the pharmacy market and OTC distribution system
2. Implementation form
- Hanoi Inner City Billboard
- Billboard at Go Shopping Mall
- POSM at Go Shopping Mall
- Bus in Hanoi and Ho Chi Minh City
3. Results achieved
✅ Products are distributed in pharmacies nationwide
✅ Rapid market share growth after 3 months of campaign implementation
✅ Brand recall increased sharply thanks to OOH
4. Implementation unit
Hana Media - OOH communication consulting & implementation unit has accompanied Tri Khang Pharma in many successful campaigns.
🎯 Hana Media - Reputable & Effective OOH Advertising Solution. 📞 Hotline: 0974 856 722
